Working in a record store back in 1987, we got the first Beatles CDs shipped to us and excitedly opened the boxes after hours as they would go on sale the next day to coincide with the 20 anniversary of the release of Sgt. Pepper. Obviously I understood the leap to the new format, but was a little surprised at the hype of this “new” release that was really just a reselling of old music everyone already had.
And in true Beatles fashion, of course they predicted all of this and put it on record. In fact the first line of that legendary Sgt. Pepper album is “It was 20 years ago today…” and a tagline was born. The Beatles making it to compact discs in the late 80s wasn’t the first or last “anniversary reissue” but it rang in a new era of nostalgia culture along with what the Box Set craze was doing for what was once known as “The Record Industry.”
As our media and culture and news cycles continued to speed up as technology advanced, so too did our nostalgia rates. The 1990s saw a resurgence (recycling) of the 1960s…. and soon enough we couldn’t wait to re-celebrate the 70s and shout I LOVE THE 80s and by the dawn of the 21st century it seemed we were already “looking back” on a 90s decade that just ended. This hyperwarp eventually ate itself and now we just spend each day, week, and year looking back at the great things that already happened 10, 20, and 25 years ago.
Usually we are nudged into this by some not-so-coincidental reissues… anniversary edition remasters of the classic albums we already know and love. And in the digital age where selling any music, especially hard copy CDs, is next to impossible, it’s a lot easier to (re)sell us stuff everyone knows is good (especially with added goodies and updated artwork or notes). It’s easy to have a hit with a hit.
In the “rock is dead” era, we didn’t need the Strokes or the White Stripes to be saviors of rock, we just exhumed the Beatles, Rolling Stones, and Led Zeppelin to do it again. It’s almost comical that the recent remastered reissues (expanded 2-disc versions!) of the Zeppelin catalogue rolled out exactly 20 years after the 1994 remasters. Can a shark jump the shark?
Anniversary culture gives us an excuse to tell the world which albums changed our lives and how. We gather in the town square (Facebook/Twitter) and remind our friends that A Tribe Called Quest’s Low End Theory came out 24 years ago. We make our high school buddies feel old by telling them Van Halen’s 1984 is 31 YEARS OLD while websites gather clicks by offering us info on the whereabouts of the woman from the “Hot For Teacher” video. Obviously seminal albums like the Stones Exile on Main St get lavish remastered reissues, and so do lesser-known but still critically acclaimed efforts like Bob Mould’s Workbook, but soon enough there’s a niche within the niche and we’re “celebrating” albums that weren’t so great the first time around. Or maybe the album might be worthy, but we don’t wanna wait for the 20th or 25th anniversaries, so now just “It was 10 years ago today” is good enough.
Instead of listing every album that’s had an anniversary reissue, it would be easier to list the ones that haven’t. As for which ones are worthy of buying a second or third time… this brings us from the nostalgia phenomenon to our other favorite rock pastime: Top 10 Lists. From the dawn of the first day spent on that hypothetical desert island, we’ve been making our personal Top 10 lists. Once everyone and their former record-store coworkers had blogs, rock fans everywhere were raging against the tastemakers and righting all the wrongs unjustly handed down by the gatekeepers at Rolling Stone or SPIN or the Grammy voters and anyone else who gets it wrong when trying to tell us what’s good.
It’s a way to make sense of a senseless world in which Bob Marley never won a Grammy and Ziggy Marley’s career is already longer than Bob’s. Continue reading →