It used to “matter” that certain musicians/artists wouldn’t sell out. It was a line in the sand where you knew some whack-ass pop star would sell his song/image to the highest bidder, but Neil Young would always say no to Budweiser and Bruce Springsteen said no to Chevy (and we all got the Bob Seger “Like a Rock” commercials).
But one day, it just didn’t matter any more. Getting your song on a Lexus or iPod commercial was just good business, and really not that different from being in heavy rotation on the radio back when that was the only way people heard new music.
So….. what happened and when? Was it when that guy yelled “Judas!” at Bob Dylan back in 1966? Was it when Bob did the Victoria’s Secret Commercial? Was it U2’s ZooTV Tour in 1992? Was it 9/11?
Do you still care if/when someone sells out? Is it even possible to sell out anymore? When did selling out jump the shark?
Mike Eddy: This is a great topic – we all could go on and on about it. I say that because being a “sell out” means something to our generation. Not selling out validates the artist to us and somehow makes them seem more true to us. But if we polled a bunch of early 20-somethings, would they even know what a sellout is? Do they care? Probably not, due to the overwhelming amount of current music and artists selling/promoting different products. Infomercials, logo’d clothing, etc… promotion and endorsement is everywhere. It’s what they’ve grown up with and it’s very different from when we were that age. We are all like-minded in looking at bands that we enjoy and hoping that their 4th or 5th album is that much better than the first. The entire industry is now based on individual songs and no real expectation that the “artist” will still be around in 2 years: “take it while you can and as much as you can” seems to be more of the flavor in the minds of musicians today.
Not saying that I’d like “my favorite band” to be on the new Ford commercial, but at the end of the day it plays no part in how good their music is. We have the notion in our heads that selling out is lessening the quality when it is only our perception of what WE want them to be. Continue reading →